The Key to Exercising Influence Is to Build _______

question 14

Short Answer

The key to exercising influence is to build _______.

---

Definitions:

Indirect Channel

A distribution pathway that involves intermediaries such as wholesalers or retailers to reach the consumer, as opposed to direct sales from producer to consumer.

Channel Functions

The activities performed by intermediaries in the distribution channel to make products available to consumers, including transportation, storage, and negotiation.

Full-Service Channel

A full-service channel is a distribution channel that offers a complete range of services, including product handling, storage, and transportation, as well as sales and marketing support.

Autotelic

An activity or action that is done for its own sake, because the experience itself is rewarding.