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_____ proposes that all people seek to satisfy five basic kinds of needs: physiological needs, safety needs, belongingness needs, esteem needs, and self-actualization needs.
Product Characteristics
Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Promotion
Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.
Personal Selling
A sales technique involving face-to-face interaction with customers to understand their needs and offer solutions accordingly.
Q2: _ are the activities managers engage in
Q7: A(n) _ is a group of related
Q14: Define an enterprise resource planning ERP system
Q25: _ cultures are those whose values and
Q44: The _ is a global system of
Q52: How can informal communication networks, such as
Q56: Which of the following management information systems
Q59: Trait appraisals have the advantage over behavioral
Q71: To lower costs, the divisional head of
Q92: _ tells the computer hardware how to