In a First of Its Kind, a Multinational Tire Manufacturer

question 68

Multiple Choice

In a first of its kind, a multinational tire manufacturer introduces a new range of premium tires that can handle extreme temperatures better at a higher price.The tires are designed keeping in mind the climatic conditions in the Middle East and products are marketed only in the Middle East.The manufacturer is pursuing

• A)a focused differentiation strategy.
• B)a focused low-cost strategy.
• C)a general differentiation strategy.
• D)a general low-cost strategy.
• E)both a low-cost and a differentiation strategy.

---

Definitions:

Acute-Care Hospital

A hospital that provides short-term treatment for severe injuries or illnesses, and urgent medical conditions.

Labeling Theory

Theory based on the idea that whether other people define or label a person as deviant is a critical determinant in the development of a pattern of deviant behavior.

Thanatology

The examination of death and related customs, as well as researching the requirements of those with terminal illnesses and their relatives.

Medical Students

Individuals engaged in a structured academic and clinical program to learn the theory and practice of medicine, working towards becoming healthcare professionals.