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Nearly All Projects Seem to Go Through the Same Phases

question 35

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Nearly all projects seem to go through the same phases and in the following sequence:


Definitions:

Signature Story

A unique, compelling narrative that embodies the essence of the brand and connects emotionally with consumers.

Long-Term Vision

Long-term vision refers to the strategic planning and foresight that guide an organization's goals and strategies over an extended period.

Narrative Transportation

The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.

Brand's Story

The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.

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