Examlex
"When operational capabilities are consistent with and supportive of the value proposition and the outcomes desired by critical customers" - this statement best describes the concept of:
Public Relations
The strategy of communication designed to cultivate mutually advantageous relations between organizations and their communities.
Communication Management
The systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; aimed at achieving the objectives of a marketing campaign.
Publicity
The public visibility or awareness for any product, service, or organization, often achieved through media coverage without direct payment.
Credibility
The quality of being trusted and believed in, vital for brands and individuals to influence and persuade their audience effectively.
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