Coke Is Planning on Marketing a New Drink Called Very

question 79

Multiple Choice

Coke is planning on marketing a new drink called Very Berry Coke which is a mixture of raspberry and blackberry flavors blended to perfection and added to the highly secret Coca-Cola formula. This new product is expected to reduce the sales of their existing product, Cherry Coke, by $10 million per year. This is an example of a

• A) pro forma effect.
• B) complementary effect.
• C) substitutionary effect.
• D) opportunity effect.

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