What Is the Most Basic Level of Customer Relationship Marketing

question 27

Multiple Choice

What is the most basic level of customer relationship marketing?

• A) Transaction selling
• B) Relationship selling
• C) Account selling
• D) Networking
• E) Partnering

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Definitions:

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, equal to the share capital plus retained earnings.

Premium

An additional amount over the normal cost, or the portion of insurance payments above the cost of the insured risk.

Discount

A reduction applied to the usual cost of goods or services, or in finance, an amount deducted from the face value of a bill of exchange or loan.

Par

The nominal or face value of a bond, stock, or coupon as indicated on a certificate or instrument.