Rubin Is Making a Sales Call on McHenry Heating and Air

question 91

Multiple Choice

Rubin is making a sales call on McHenry Heating and Air Conditioning tomorrow.This afternoon,he sent a bunch of balloons and a note to the firm's buyer that said,"Did you know tomorrow is your lucky day?" What type of approach is used by Rubin?

• A) Curiosity
• B) Product
• C) Opinion
• D) SPIN
• E) Customer benefit

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Definitions:

Strong

Having great physical power, strength, or force; also used metaphorically to describe resilience or potency in non-physical contexts.

Critical Thinking

The active process of analyzing, synthesizing, and evaluating information to reach an informed conclusion.

Unfortunate Accidents

Refers to unexpected and undesirable events that happen by chance and result in harm or loss.

Important

Having significant value, meaning, or influence on a situation, decision, or outcome.