Before Using a Demonstration in a Sales Presentation,a Salesperson Should

question 80

True/False

Before using a demonstration in a sales presentation,a salesperson should determine the probability that his or her demonstration will backfire.

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Definitions:

Monopolistically Competitive Markets

Markets characterized by many sellers offering products that are similar but not identical, allowing for some degree of market power and price differentiation.

Product Differentiation

This is a strategy where companies distinguish their products from those of competitors on bases such as quality, design, or customer service.

Product Differentiation

A marketing strategy that businesses use to distinguish their products from similar offerings, through features, branding, quality, or other attributes.

Excess Capacity

The situation in which a firm is producing at a lower scale of output than it has been designed for, typically because of declining demand.