The Customer Benefit Approach Begins with a Question That Implies

question 80

True/False

The customer benefit approach begins with a question that implies the product will help the prospect.

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Definitions:

Opportunity

A set of circumstances that makes it possible to achieve something or a situation that offers the chance for progress or advancement.

Opium Of The People

A term used by Karl Marx, metaphorically describing religion's effect on people as a soothing but illusionary escape from their distress.

Marx

A reference to Karl Marx, a 19th-century philosopher, economist, and revolutionary known for his critical analysis of capitalism and his influence on socialist thought.

Ecclesia

A state church or an organized religion that is closely integrated with the political and social structure of a society, often holding significant influence.