"Do You Know That You Could Save Almost $100 If

question 38

Multiple Choice

"Do you know that you could save almost $100 if you purchase your airplane tickets through Global Vision Travel Agency?" asked the travel agent to the young couple planning their honeymoon trip to Europe.What kind of an approach was the travel agent using?

• A) Product
• B) Customer benefit
• C) Premium
• D) Demonstration
• E) Complimentary

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Definitions:

Conditioned Stimulus

An initially indifferent stimulus that, following its connection with an unconditioned stimulus, eventually induces a conditioned response.

Unconditional Stimulus

Regarding classical conditioning, a stimulus spontaneously and automatically produces a response, requiring no earlier learning.

Operant Stimulus

A stimulus that follows a behavior and increases or decreases the likelihood of that behavior occurring again; used in operant conditioning.

CS

Conditioning Stimulus; in conditioning, it's the stimulus that, when paired with an unconditioned stimulus, can elicit a conditioned response.