The First Three Steps Involved in Developing the Customer Benefit

question 75

Multiple Choice

The first three steps involved in developing the customer benefit plan,in their correct order,are:

• A) developing marketing plan, selecting FAB, and developing business proposition.
• B) developing benefits, developing business proposition, and developing marketing plan.
• C) developing marketing plan, developing business proposition, and closing the sale.
• D) selecting FAB, developing marketing plan, and developing business proposition.
• E) developing business proposition, developing marketing plan, and closing the sale.

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Definitions:

Peter Drucker

A highly influential management consultant, educator, and author, known for his extensive contributions to modern management theory.

Hard Work

The use of considerable effort, endurance, and diligence in accomplishing tasks or achieving goals.

Emotional Intelligence

The competence to perceive, control, and communicate personal emotions, alongside managing relationships with others thoughtfully and compassionately.

Senior Management Positions

Roles at the highest level of organizational hierarchy, responsible for strategic decision-making, directing operations, and ensuring overall success.