The First Three Steps Involved in Developing the Customer Benefit

question 75

Multiple Choice

The first three steps involved in developing the customer benefit plan,in their correct order,are:

• A) developing marketing plan, selecting FAB, and developing business proposition.
• B) developing benefits, developing business proposition, and developing marketing plan.
• C) developing marketing plan, developing business proposition, and closing the sale.
• D) selecting FAB, developing marketing plan, and developing business proposition.
• E) developing business proposition, developing marketing plan, and closing the sale.

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Definitions:

Marginal Revenue

The additional income generated from selling one more unit of a product or service.

Demand Curve

A graph showing the relationship between the price of a product and the quantity of the product that consumers are willing and able to purchase at various prices.

Inverse Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded, with price as a function of quantity demanded.

Quantity Demanded

It is the total amount of a good or service that consumers are willing and able to purchase at a specific price level.