Distinguish Between Shelf Positioning and Shelf Facings

question 37

Essay

Distinguish between shelf positioning and shelf facings.

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Definitions:

Misrepresentation

The act of giving a false or misleading account of the nature of something.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.

Misrepresentation

Providing false or misleading information about a product, service, or situation, often to persuade or influence decisions.

Sales Puffery

Exaggerated or promotional statements made by sellers about a product or service, which are subjective and not legally binding.