Salespeople Need to Have Selling Knowledge for All of the Following

question 36

Multiple Choice

Salespeople need to have selling knowledge for all of the following reasons EXCEPT:

• A) increasing sales.
• B) building relationships with their customers.
• C) increasing the individual salesperson's self-confidence.
• D) building the buyer's confidence in the individual salesperson.
• E) increasing cognitive dissonance among customers and competitors.

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Definitions:

Substitute Products

Products that can serve as replacements for each other; when the price of one product rises, the demand for its substitute may increase.

Reverse Auctions

An auction model in which the roles of buyer and seller are reversed, with sellers competing to obtain business from the buyer by offering the lowest price.

Higher Prices

Increased costs for goods or services, often resulting from factors like high demand, low supply, or increased production costs.

Clicks-And-Mortar

Refers to businesses that combine online digital presence (clicks) with physical storefronts (mortar) to offer a comprehensive retail experience.