Dell Computers Wants to Reach All Potential Users of Their

question 29

Multiple Choice

Dell Computers wants to reach all potential users of their products,both industrial buyers and final consumers.They would most likely use _____ advertising because it has the greatest reach.

• A) trade
• B) national
• C) industrial
• D) retail
• E) cooperative

---

Definitions:

Glass Ceiling

An invisible barrier that prevents minorities and women from rising to the upper rungs of the corporate ladder, regardless of their qualifications or achievements.

Junior Manager

A junior manager is an entry-level management position responsible for overseeing projects, teams, or certain aspects of an organization's operations, usually under the guidance of more senior management.

Deborah Tannen

A prominent American academic and professor of linguistics known for her research on the influence of language in human relationships and communication.

Camouflages Accomplishments

Deliberately downplaying or hiding one's achievements or successes.