Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 1

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-When the company uses cold calling to find potential customers,it is basing its methodology on the:

• A) Sherman's Law of Referrals.
• B) laws of comparative advantage.
• C) the iceberg principle.
• D) the 80/20 rule.
• E) the law of averages.

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Definitions:

Drug Therapy

A type of treatment involving the prescription and use of medications to treat illness and improve health.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation coupled with relaxation or coping techniques.

Repressed Feelings

Emotions that an individual suppresses or hides, often unconsciously, which might affect their mental health and behavior.

Relaxation Training

A technique or therapy aimed at reducing tension and anxiety, often involving exercises such as deep breathing or progressive muscle relaxation.