Businesses That Have a Selling Orientation

question 83

Multiple Choice

Businesses that have a selling orientation:

• A) emphasize the product over all other marketing mix elements.
• B) train salespeople to analyze customer wants and needs.
• C) emphasize long-term planning and globalization.
• D) identify customer wants before making products.
• E) pursue consumer satisfaction as a primary objective.

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Definitions:

T-statistic

A type of statistic used in hypothesis testing, calculated by standardizing a sample mean difference given its sample standard deviation.

Standard Error

A statistical measure that quantifies the variability or dispersion of a sample statistic from the population parameter it estimates.

Adjusted R Square

A statistical measure that indicates the proportion of variance in the dependent variable that is predictable from the independent variables, adjusted for the number of predictors in the model.

Parsimony Principle

The Parsimony Principle, often used in scientific research, is the idea that the simplest explanation is usually correct, encouraging minimal assumptions.