From a Communications Model Perspective,the Salesperson in a Sales Call

question 26

Multiple Choice

From a communications model perspective,the salesperson in a sales call is the:

• A) interpreter.
• B) dispatcher.
• C) receiver.
• D) source.
• E) decoder.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any need for learning.

CS Preexposure Effect

The phenomenon where prior exposure to a conditioned stimulus without the unconditioned stimulus can inhibit the formation of a conditioned response when both are later paired.

Aversion

A strong dislike or disinclination toward something often because of anticipated negative consequences or outcomes.

Shock

A sudden and often distressing stimulus or event, which can be used in experiments as a form of aversive conditioning.