Which of the Following Statements About Personal Selling Is True

question 50

Multiple Choice

Which of the following statements about personal selling is true?

• A) It falls under the marketing mix category of promotion.
• B) It is the primary tool of non-personal communication.
• C) It involves giving free samples and coupons to potential buyers.
• D) It is the communication of information that is not paid for by the firm.
• E) It is divided into consumer and trade personal selling.

Understand the concepts and distinctions of different memory stages: sensory memory, short-term memory, and long-term memory.

Identify the characteristics and functions of sensory memory, including iconic and echoic memory.

Recognize the role of rehearsal in transferring information from short-term to long-term memory.

Define the capacities and duration limits of short-term and sensory memory.

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Definitions:

Asia-Pacific

A region in the Western Pacific comprising East Asia, South Asia, Southeast Asia, and Oceania.

Free-Market Economy

An economic system where prices for goods and services are determined by the open market and consumers, with minimal government intervention.

Capitalism

An economic system characterized by private or corporate ownership of capital goods, investments determined by private decision, and prices, production, and the distribution of goods that are determined mainly by competition in a free market.

Laws of Supply

Economic principles stating that as the price of a good or service increases, the quantity supplied of that good or service rises, and vice versa.