Coca-Cola For Decades, People in Rome, Georgia, Drank More Coca-Cola Per

question 8

Multiple Choice

Coca-Cola
For decades, people in Rome, Georgia, drank more Coca-Cola per capita than anywhere else in the world. That success has been attributed to the Barron family who were the local bottlers for Coke products. The Barrons believe that their success was due to customer loyalty. Through most of the twentieth century, the bottler cultivated small retailers and worked hard, selling Coke from stores to schools to doorsteps. The personal service is remembered by people who grew up in Rome. When someone passed away, the Coke salesperson would leave a couple of cases on the deceased's family's front porch.
-The Coke bottlers in Rome most likely instructed the firm's sales force to use:

• A) transactional marketing.
• B) relationship marketing.
• C) loyalty exchanges.
• D) distribution licensing.
• E) transformational selling.

---

Definitions:

Closing Journal Entries

Journal entries made at the end of an accounting period to transfer temporary account balances to permanent accounts and prepare the company's books for the next period.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the operating cycle of a business, whichever is longer.

Current Liabilities

Financial obligations a company is required to pay within one year or within the normal operating cycle.

Current Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its short-term assets.