In Yemen,consumer Products Are Primarily Distributed Via Small,often Mobil Retail

question 2

Multiple Choice

In Yemen,consumer products are primarily distributed via small,often mobil retail kiosks situated in a local souk,or town marketplace.Residential luxuries such as refrigerators are not as readily available,so food and other items are purchased on a daily basis.This scenario speaks to the dimensions of _______________ and ______________ which must be considered when establishing a foreign market distribution strategy.

• A) consumer shopping habits, outlet preferences
• B) market size, consumer distribution
• C) life cycle stage, regulations
• D) economics, education

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Definitions:

Strong Rapport

A positive, close relationship marked by mutual understanding and trust.

Successive Sales

The process of generating multiple sales, often by nurturing customer relationships and ensuring satisfaction with each purchase.

Prospecting

The search for potential customers.

Target Market

The group of customers toward which an organization has decided to direct its marketing efforts.