Max Perceives Himself to Be a Rational Thinker

question 51

Multiple Choice

Max perceives himself to be a rational thinker.When determining which brand of flatscreen television to purchase,he analyzes the price of the item in relation to its specifications,and service warranties to find the product with the lowest total expected cost.Max applies the ____________ choice strategy.

• A) sale price
• B) price-averse
• C) best value
• D) price-seeking

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Definitions:

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Product Usage

The manner in which consumers use a product, including frequency, purpose, and method of use.