Global Differences in Product Utilization Level Are Evident in Which

question 23

Multiple Choice

Global differences in product utilization level are evident in which of the following examples?

• A) Rich Chinese families often have two kitchens in their houses, one "to be shown" to friends and guests and one "for cooking."
• B) Vicks Vapor Rub is used to fight mosquitoes in some markets, to relieve coughs in others.
• C) Western marketers have difficulty selling their refrigerators in Japan due to noisy motors and thin walls.
• D) Consumers in Mediterranean markets use dryers only occasionally for fear that laundry can get ruined.

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Definitions:

1942

A year notable for events in World War II, including the Battle of Midway and the internment of Japanese Americans.

DSM-IV-TR

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; a manual published by the American Psychiatric Association detailing diagnostic criteria for mental disorders.

Disruptive Behavior Patterns

Actions or sequences of actions that interrupt the normal flow or functioning of a social or operational system.

Significant Behavior Patterns

Regularly occurring actions or reactions that have importance in predicting or understanding an individual's behavior.