The Increase of the Adoption Rate After the Take Off

question 24

True/False

The increase of the adoption rate after the take off point is mainly due to the interpersonal communication development (word-of-mouth)among the members of the foreign target segment.

---

Definitions:

Consumer's Surplus

The difference between the total amount that consumers are willing to pay for a good or service and the total amount they actually pay.

Mead

A fermented beverage made from honey, water, and sometimes additional ingredients such as fruits, spices, grains, or hops.

Utility Function

A mathematical representation of a consumer's preference ranking for bundles of goods or services measured in terms of utility.

Consumer's Surplus

The disparity between the amount customers are prepared to spend on a product or service and the actual price they pay.