All of the Following Are True of a Standardization Strategy

question 35

Multiple Choice

All of the following are true of a standardization strategy except __________________________________________.

• A) it assumes the existence of a global or regional market
• B) it is known to provide high levels of customer satisfaction across markets
• C) it creates cost savings derived from standardized production and marketing activities
• D) it calls for the development of similar marketing activities across national boundaries

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Definitions:

Rational

Based on or in accordance with reason or logic; capable of reasoning or thinking clearly.

Logical Business Processes

Systematic sequences of activities or tasks that are carried out in a business to achieve a specific goal, ensuring efficiency and effectiveness in operations.

Transactional Analysis

A method and theory of psychoanalysis that involves examining social interactions to identify the ego state of the person communicating, serving as a foundation for interpreting behavior.

Emotional Response

The psychological reaction involving feelings, such as happiness, anger, or sadness, triggered by stimuli or events.