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The Process of Subdividing a Market into Distinct Subsets of Customers

question 15

Multiple Choice

The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs defines ___________________________.


Definitions:

Compelling Employment

Employment opportunities or offers that are highly attractive or persuasive, often because of excellent benefits, workplace culture, or career advancement possibilities.

Labour Market

A marketplace where employers find workers and workers find jobs; it is characterized by supply and demand for labor.

Globalisation

The worldwide interdependence of resource flows, product markets, and business competition.

Outsourcing

Is a decision to allow one or more of a company’s value chain activities to be performed by onshore independent specialist companies that focus all their skills and knowledge on just one kind of activity.

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