When European Grocer Tesco Monitored Its Previously-Gathered Loyalty Card Data

question 26

Multiple Choice

When European grocer Tesco monitored its previously-gathered loyalty card data and combined its findings with new survey research on products that were not popular at some of its stores,it was conducting _______________________ in order to improve sales.

• A) marketing audits
• B) secondary research
• C) primary research
• D) primary and secondary research

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Definitions:

Teaching-Learning Activity

Any task or project designed to facilitate the acquisition of knowledge, skills, or competencies through instruction, study, or experience.

Application of Knowledge

The use of acquired information and insights in practical situations to solve problems or create value.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Piaget's Learning Theory

A theory of cognitive development that describes the stages children go through as they learn and how children's intellect grows through interaction with their environment.