While Market and Consumer Oriented Metrics Measure Overall Firm Performance,financial

question 7

True/False

While market and consumer oriented metrics measure overall firm performance,financial outcomes are better indicators of marketing success.

---

Definitions:

Events

Occurrences, especially significant ones, which can be scheduled or recorded in calendars or logs.

Default Workday

The standard or typical day’s schedule as defined by an organization, often assumed to be Monday through Friday, 9 am to 5 pm.

Work Week View

A calendar display mode that focuses specifically on the standard business days, typically Monday through Friday.

Appointment Area

Part of a calendar or scheduling application where dates and times for meetings and other commitments are marked.