Why Did the American MTV Network Cable Channel Fail When

question 33

Multiple Choice

Why did the American MTV network cable channel fail when pursuing a global-standardization strategy?

• A) Because MTV failed to understand that music videos were a commodity product
• B) Because the globalization hypothesis holds true for the music industry
• C) Because cultural distance most affects products with high linguistic content
• D) Because an international strategy was more suitable for the music industry

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