Unilever's New-Concept Center Is Situated in Downtown Shanghai, China, Attracting

question 16

Multiple Choice

Unilever's new-concept center is situated in downtown Shanghai, China, attracting hundreds of eager volunteers to test the firm's latest product innovations on-site while Unilever researchers monitor consumer reactions. In this example, Unilever is trying to reap the benefits of

• A) location economies.
• B) economies of scope.
• C) learning races.
• D) network effects.

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Definitions:

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Food products derived from animals that have been raised in natural conditions, with access to the outdoors, and without the use of synthetic pesticides or fertilizers.

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A guideline suggesting that work teams should be small enough that they can be fed with two pizzas, implying the effectiveness and efficiency of smaller teams.

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The founder of Amazon.com, a leading online retailer, and one of the world's wealthiest individuals known for his impact on e-commerce and space travel.