Which of the Following Alternatives on the Make-Or-Buy Continuum Allows

question 74

Multiple Choice

Which of the following alternatives on the make-or-buy continuum allows for most integration?

• A) Short-term contracting
• B) Joint ventures
• C) Licensing
• D) Parent-subsidiary relationship

---

Definitions:

Internet Services

Various services provided over the internet, including web hosting, email, online gaming, and streaming media.

Posttesting

The evaluation of an advertising campaign or marketing strategy after it has been implemented, to assess its effectiveness.

Pretests

Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.

Target Audience

A specific group of consumers identified as the intended recipient of a product or marketing message.