Marva Industries, a U

question 54

Multiple Choice

Marva Industries, a U.S.-based large conglomerate, competes in the hospitality, education, telecommunications, entertainment, airlines, and chemical industries.It currently operates in about 30 nations, and is planning to expand its portfolio by investing in rapidly developing countries.Which of the following strategies is Marva Industries pursuing?

• A) Zone pricing
• B) Niche marketing
• C) Product-market diversification strategy
• D) Process diversification strategy

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.