The Solar-Powered Car Division of a Large Automobile Company Has

question 54

Multiple Choice

The solar-powered car division of a large automobile company has been experiencing negative cash flows though the market growth for such cars is predicted to be high.If the company invests further resources into this division,it can increase its relative market share in the future.However,if due to technological changes the car cannot create sufficient consumer demand,then the division can prove to be unprofitable.In the Boston Consulting Group (BCG) growth-share matrix,the solar-powered car division will be categorized under

• A) dogs.
• B) question marks.
• C) stars.
• D) underdogs.

Identify the role of strengths and weaknesses within a firm and their relationship to resources and relationships.

Understand different strategic directions (e.g., Turnaround, Defensive, Diversification, Passive, Aggressive) and their applicability in various scenarios.

Comprehend the major characteristics of effective marketing objectives.

Acknowledge the importance of converting weaknesses into strengths or managing them as limitations.

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Definitions:

Executive Summary

A concise and comprehensive overview that presents the main points of a report, proposal, or document.

Mini Version

A smaller or reduced-size edition of something, maintaining the essential features of the original.

Minor Mistakes

Small errors or oversights in a task or document that do not significantly impact the overall quality.

Credibility

The quality of being trusted and believed in, often achieved through consistency, accuracy, and reliability.