Coca-Cola Was Primarily Known for Its Core Competencies in Marketing

question 17

Multiple Choice

Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?

• A) It is leveraging existing core competencies to improve current market position.
• B) It is building new core competencies to protect and extend its current market position.
• C) It is redeploying and recombining existing core competencies to compete in markets of the future.
• D) It is targeting the chasm between the early adopter and early majority market segment.

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Definitions:

Selection Process

The procedure of choosing candidates for a specific position based on predetermined criteria.

Corporate Social Responsibility

A business model that helps a company be socially accountable—to itself, its stakeholders, and the public.

Ethical

Pertaining to or dealing with morals or the principles of morality; relating to right and wrong in conduct.

Employers

Individuals or organizations that hire and pay employees for their work or services.