While the Personal Computer Industry Is Flooded and Growing with Laptops

question 69

Multiple Choice

While the personal computer industry is flooded and growing with laptops and tablets, John recently bought a desktop, his first personal computer.He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business.Which of the following customer segments does John best represent?

• A) Early adopters
• B) Category captains
• C) Laggards
• D) Early majority

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Definitions:

Cameras

Devices used to capture images, either as photographs on film or as digital images through electronic sensors.

Absolute Advantage

The capability of a country, firm, or individual to produce a good or service at a lower cost per unit than competitors.

Germany

A country in Central Europe known for its rich history, diverse culture, and significant contributions to art, science, and economy.

Production

The process of creating goods and services through the combination of labor, capital, and resources.