Which of the Following Customer Segments as Described in the Chasm

question 21

Multiple Choice

Which of the following customer segments as described in the chasm framework make up the mass market?

• A) The early and late majority together
• B) The early adopters alone
• C) The technology enthusiasts and laggards together
• D) The technology enthusiasts alone

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Definitions:

Merit Pay

Links an individual’s salary or wage increase directly to measures of performance accomplishment.

High Performers

Individuals or groups known for achieving exceptional results and exceeding established standards in their field.

Low Performers

Individuals or employees who do not meet the established performance standards of an organization.

Skill-Based Pay

Rewards people for acquiring and developing job-relevant skills.