Master's Health Club, a Chain of Gyms and Spas, Requires

question 65

Multiple Choice

Master's Health Club, a chain of gyms and spas, requires its customers to pay a quarterly or an annual fee to use its services.Irrespective of whether they frequently use the services during the payment period or not, members have to pay in advance.Which of the following business models does this best illustrate?

• A) Razor-razor-blade
• B) Pay-as-you-go
• C) Subscription-based
• D) Freemium

Distinguish different components of organizational culture such as dominant values, philosophy, and socialization processes.

Appreciate the role of rituals, ceremonies, and symbols in reflecting and shaping organizational culture.

Understand how organizational culture influences and is influenced by individual and group behavior.

Comprehend the significance of organizational socialization and its effects on new and existing employees.

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Definitions:

Authenticity as Consistency

The concept that true authenticity in branding or personal identity comes from consistency in actions, values, and communications over time.

No Logo

A stance or movement that criticizes large corporations and their brand dominance, emphasizing a shift away from brand-centric culture.

Naomi Klein

is an author and social activist known for her critical views on globalization and corporate practices.

Authenticity as Consistency

The alignment between what a brand promises and what it actually delivers, contributing to its perceived genuineness.