Nike Has Come a Long Way from Its Humble Beginnings

question 40

Multiple Choice

Nike has come a long way from its humble beginnings.It has been able to outperform adidas in sales and become the undisputed leader in the athletic shoe and apparel industry.Which of the following statements accurately explains one of the main reasons for Nike's success?

• A) It stopped spending money on celebrity endorsements and started restricting its expenditure for sponsoring only track and field sports stars.
• B) It made the unorthodox move to spend basically its entire budget for a specific sport on a single star athlete.
• C) It spread its marketing budget more widely.
• D) It focused on sponsoring future athletic superstars who embodied a likely success story.

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