During Market Testing, Elixir Cosmetics (EC)realized That the Cosmetics Industry

question 2

Multiple Choice

During market testing, Elixir Cosmetics (EC) realized that the cosmetics industry was dominated with multiple, well-established brands.These brands mostly sold their products in exclusive outlets and departmental stores.A new entrant like EC would require a different business model to be successful.Thus, EC started selling its products through direct marketing.In this scenario, Elixir Cosmetics accomplished substitution primarily through _____.

• A) path dependence
• B) technology transfer
• C) knowledge diffusion
• D) strategic equivalence

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Definitions:

Capital Investment

Funds invested in a business or project with the expectation of generating new wealth, acquiring assets, or improving future business prospects.

Sherman Act

A foundational antitrust law in the United States aimed at prohibiting monopolies and fostering competition.

Antitrust Charges

Legal actions or penalties brought against corporations or organizations that are charged with practices deemed to restrain trade and reduce competition in the marketplace.

Federal Energy Regulatory Commission

A U.S. federal agency that regulates the interstate transmission of electricity, natural gas, and oil.