Which of the Following Factors Is Most Likely to Lead

question 127

Multiple Choice

Which of the following factors is most likely to lead to a loss of competitive advantage for Nike?

• A) An inability of the company to create heroes
• B) A marketing strategy that is completely without risks
• C) Too many public relations disasters combined with severe shortcomings of some of Nike's heroes
• D) Too much money spent on celebrity endorsements and too little spent on sponsoring athletes