Which of the Following Methods of Developing a Strategy Best

question 123

Multiple Choice

Which of the following methods of developing a strategy best illustrates scenario planning?

• A) Based on the previous year's profits, the CEO of Kelvon Inc. decided to adopt an expansion strategy in its home market.
• B) A sales personnel of GL Foods Inc. suggested that the company should introduce a baked version of its potato wafers to cater to the needs of the increasing health-conscious population.
• C) The managers at Vion Autos Inc. formulated a strategy to tackle any increase in the prices of aluminum sheets in the future.
• D) The CEO of DHP Inc., a large conglomerate, has decided to enter the Asian market based on the competitor's success in the same market.

Identify and understand different managerial philosophies and orientations that have historically influenced marketing practices.

Understand the concept of needs, wants, and demands in the context of marketing.

Recognize the importance and key components of market orientation for businesses.

Explain the marketing concept and its significance for firms in achieving success.

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Definitions:

Earnings Per Share

A company's profit divided by its number of outstanding shares of common stock.

Convertible Bond

A type of bond that allows bondholders the option to convert their debt into a predetermined number of shares of the issuing company.

Call Price

The price at which a bond or other financial security can be repurchased by the issuer before its maturity date, often higher than the face value to compensate investors.

Conversion Price

The predetermined price at which convertible securities like bonds or preferred stocks can be converted into a specific number of common shares.