Examlex
All of the following are benefits of horizontal integration except:
Place Element
One of the four Ps in the marketing mix, referring to the strategies and processes used to make the product or service available to the target customer.
Marketing Mix
A blend of several marketing elements—including product, price, place, and promotion—used to market and sell a product effectively.
Value
The importance, worth, or usefulness of something to someone.
Supply Chain Relationships
The interactions and partnerships between all participants involved in the flow of goods and services from the original producer to the end consumer, including suppliers, manufacturers, and retailers.
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