In His Book Crossing the Chasm

question 80

Essay

In his book Crossing the Chasm.Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages.What groups does Moore identify and what must companies do if they are to successfully cross the chasm?

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Definitions:

Unconditioned Response (UR)

An unlearned reaction that is automatically elicited by the unconditioned stimulus.

Unconditioned Stimulus (US)

An unconditioned stimulus is any stimulus that naturally triggers a reflexive response without the need for prior learning.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Consequences

The results or effects that follow from specific actions, behaviors, or decisions, possibly affecting future scenarios.