Switching Costs May Arise When

question 61

Multiple Choice

Switching costs may arise when

• A) changing from one computer system to another.
• B) substitute products are available at a lower unit cost.
• C) when there are a large number of interchangeable products.
• D) products are commodity-like in nature.
• E) all of these.

---

Definitions:

Ownership Utility

The value or satisfaction an individual gains from having control over a product or item and the ability to use it as desired.

Salesperson

An individual employed to represent a company and its products or services, aiming to sell and promote them to customers.

Place

Place, in marketing terms, refers to distribution channels or locations where products or services are made available to customers.

Location Convenient

A criterion describing a place or venue that is easily accessible and practical for users or customers, often considered in business site selection.