AmazonCom Has Decided to Enter the College Bookstore Market

question 29

Multiple Choice

Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of

• A) geographic diversification.
• B) product diversification.
• C) vertical integration.
• D) horizontal integration.

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Definitions:

Permeable

Allowing liquids or gases to pass through it.

Capillaries

The smallest blood vessels in the body, responsible for the exchange of oxygen, carbon dioxide, and nutrients between blood and tissues.

Impermeable

Incapable of being passed through or penetrated, often used to describe materials that liquids or gases cannot permeate.

Right Lymphatic Duct

A major lymphatic vessel that drains lymph from the right upper limb, right side of the thorax, and the right halves of the head and neck into the bloodstream.