Fantastica Industries,a U

question 12

Multiple Choice

Fantastica Industries,a U.S.-based large conglomerate,competes in the hospitality,education,telecommunications,entertainment,airlines,and chemical industries.It currently operates in about 30 nations,and is planning to expand its portfolio by investing in rapidly developing countries.Which of the following strategies is Fantastica Industries pursuing?

• A) zone pricing
• B) niche marketing
• C) product-market diversification strategy
• D) process diversification strategy

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Definitions:

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