Virtue Products Inc

question 40

Multiple Choice

Virtue Products Inc.,a large conglomerate,procures a few component parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries.This apart,the company does not solely depend on outside distributors to reach its customers.In fact,it has its own retail stores to distribute its products.In this scenario,which of the following alternatives to vertical integration is Virtue Products applying?

• A) concentric integration
• B) taper integration
• C) horizontal integration
• D) conglomerate integration

Explain the use and effectiveness of point-of-purchase displays.

Understand the forms and purposes of institutional advertising.

Explain media selection terminology and the role of media buyers.

Understand the concept of charismatic leadership and how it impacts organizational goals.

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Definitions:

Ostracism

The exclusion or rejection of an individual or group from social interaction, leading to feelings of loneliness and isolation.

Social Allergy Effect

A psychological phenomenon where repeated exposure to certain behaviors in a close relationship leads to increasingly negative reactions over time.

Bad Apple Effect

The idea that one person who breaks the rules can inspire other people to break the rules also

Ostracized

The act of excluding or ignoring someone from a social group, leading to feelings of isolation and rejection.