How Did Marriott Use Economies of Scope to Achieve Greater

question 80

Multiple Choice

How did Marriott use economies of scope to achieve greater economic value than its competitors?

• A) Marriott increases in cost per hotel unit as number of customers increases.
• B) Marriott decreases in cost per hotel unit as number of customers increases.
• C) Marriott lowered its cost structure by focusing its production assets on one type of hotel, which increased its menu and thus its differentiated appeal.
• D) Marriott lowered its cost structure by sharing its production assets over a several types of hotels, which increased its menu and thus its differentiated appeal.

---

Definitions:

Profane Language

The use of words or expressions considered disrespectful, vulgar, or abusive in certain contexts or cultures.

Approving Laughter

Laughter that expresses agreement, appreciation, or support, often occurring in social interactions to convey positive reinforcement.

Operant Conditioning

An educational method where the intensity of an action is altered through rewards or penalties.

Shaping Procedure

A method of positive reinforcement of behavior by which successive approximations of a desired behavior are reinforced.