Coca-Cola Was Primarily Known for Its Core Competencies in Marketing

question 17

Multiple Choice

Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?

• A) It is leveraging existing core competencies to improve current market position.
• B) It is building new core competencies to protect and extend its current market position.
• C) It is redeploying and recombining existing core competencies to compete in markets of the future.
• D) It is targeting the chasm between the early adopter and early majority market segment.

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Definitions:

Simple Interrupted Time-Series Design

A research design analyzing data collected at regular intervals over time to determine the effect of an intervention.

Intervention of the Series

A sequence of actions or experimental manipulations designed to investigate the effects of those actions on a subsequent process or outcome.

Control Point

A specific point or condition in a process or experiment that is used as a standard for comparison or to ensure consistency.

Change Window

A defined period during which changes are allowed or implemented in a system, process, or environment, often used in IT and project management.