As a Start-Up Company,Virtue Mobiles Inc

question 13

Multiple Choice

As a start-up company,Virtue Mobiles Inc.entered the low end of the highly competitive cell phone industry with its low-cost smartphones.Initially,the company was able to sell its inferior technology due to its low prices.Over the years,however,its rate of technology improvements increased above the industry standards.This helped the company to create a strong strategic position for its smartphones in the high-end segment and claim a premium price.Which of the following types of innovation does this scenario best illustrate?

• A) radical innovation
• B) incremental innovation
• C) architectural innovation
• D) disruptive innovation

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Definitions:

Organizational Hierarchy

A system within a company or organization that ranks positions in an ascending order of authority and responsibility.

Flexible Benefit Plans

These are employee benefit programs that allow workers to choose from a range of benefits to tailor their compensation package to their personal needs and preferences.

Concealing

The act of hiding something or preventing it from being known or seen.

Economic Value

The worth of a good or service as determined by the market or the value it brings to the transaction.